Data protection policy
Data protection policy of Robert Bosch Limited (United Kingdom)
Robert Bosch Limited UK (hereinafter referred to as “Bosch”, “We” or “Us”) appreciates your visit to our websites and mobile applications (together also “Online Offers”) and your interest in our company and our products.
1. Bosch respects your private sphere
The protection of your privacy during the processing of personal data as well as the security of all business data is an important concern for us. We take this into consideration in all of our business processes. We process personal data, collected during your visit to our Online Offers confidentially and only in accordance with legal requirements.
Data protection and information security are an integral part of our corporate policy.
Robert Bosch Limited is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.
Our contact details are as follows:
3. Processing of personal data
3.1 · Processed data categories
Communication data (e.g. name, telephone number, e-mail address, address, IP address) are processed.
3.2 · Processing principles
Personal data is all the information which relates to an identified or identifiable natural person, for example, names, addresses, telephone numbers or e-mail addresses which is the expression of a person’s identity.
We process personal data only when there is a statutory legal basis for doing so or if you have given us your consent to the processing or use of personal data concerning this matter, e.g. by means of registration.
3.3 · Processing purposes and legal grounds
We, and our delegated service providers, process your personal data for the following purposes:
3.3.1 · Provision of this online offer
- Legal basis: Predominantly, legitimate interest in direct marketing on our part, as long as this is carried out in compliance with data protection regulations and competition law regulations
3.3.2 · In reply to user inquiries in the framework of a contact form
- Legal basis: Predominantly, legitimate interest in direct marketing on our part and in the enhancement of our products and services, as long as this is carried out in compliance with data protection regulations and competition law regulations resp. contractual performance resp. consent
3.3.3 · Determination of malfunctions and for safety reasons
- Legal basis: Fulfilment of our legal obligations in the field of data security and predominantly, legitimate interest in the rectification of malfunctions and the security of our offers.
3.3.4 · Our own and third party advertising as well as market research and reach measurement in accordance with the legally permissible extent resp. consent-based
- Legal basis: Consent or legitimate interest in direct marketing on our part, as long as this is conducted in compliance with both data protection regulations and competition law regulations.
3.3.5 · Safeguarding and defending our rights
- Legal basis: Legitimate interest on our part in the assertion and defense of our rights.
3.4 · Log files
Whenever you use the Internet, specific information will be automatically transmitted from your Internet browser and stored by us in so-called log files.
We save the log files to determine service disruptions andmalfunction and for safety reasons (e.g. for the investigation of attempted attacks) for a short period and delete them afterwards. If a further retention of log files is required for evidence purposes, these will be exempted from deletion until the final clarification of the respective incident and can be handed over to investigating authorities in individual cases.
Log files are (with or without the complete IP address) under the prerequisites of section 3.3.4 “Our own and third party advertising as well as market research and reach measurement in accordance with the legally permissible extent resp. consent-based” also used for analytical purposes.
The following information, in particular, is stored in the log files:
- IP address (Internet protocol address) of the end device from which the online offer is accessed;
- Internet address of the website from where the online offer has been accessed (so-called origin or referrer URL);
- Name of the service provider through which access to the online offer is achieved;
- Name of the retrieved files or information;
- Date and time as well as duration of the access;
- Transferred data volume;
- Operating system and information on the Internet browser used, including add-ons (e.g. for the flash player);
- http status code (e.g. “Inquiry successful” or “Requested file not found”).
3.5 · Transfer of data
3.5.1 · Transfer of data to other responsible parties
We will principally only transfer your personal data to other responsible parties insofar as if this is necessary for the contract performance, we or the third party has a legitimate interest in the transfer or if you have given your consent. You will find details concerning the legal bases in section “Processing purposes and legal bases” (see no. 3.3). Third parties can also be other companies in the Bosch Group.
Data may be transferred to other responsible parties, insofar as we are obligated to do this based on statutory regulations or due to enforceable official or judicial orders.
3.5.2 · Transfer of data to service providers
We assign tasks such as sales, marketing services, programming, data hosting and hotline services to external service providers. We have selected these service providers with utmost care and monitor them on a regular basis, in particular with regard to their diligent handling and protection of the data stored by them. All providers are bound to confidentiality and adherence to the legal requirements by us. Service providers can also be other companies in the Bosch Group.
3.5.3 · Transfer to recipients outside the EEA
We may transfer personal data to recipients with headquarters outside the EEA in so-called third countries. In this case, we ensure before transfer that the recipient either possesses an appropriate standard of data protection (e.g. on the basis of an adequacy decision of the EU Commission for the relevant country or the agreement of EU standard contractual clauses of the European Union with the recipient) or you have consented to the transfer.
You can obtain an overview of the recipients in non-member countries and a copy of the concrete agreed regulations to guarantee the appropriate standard of data protection from us. Please use the information contained in section “Responsible authority and contact” (see no. 2).
3.6 · Duration of storage; retention periods
We store your data for as long as it takes for the provision of our Online Offers and the associated services or when we have a legitimate interest in further storage (e.g. after the fulfilment of a contract, we could still have a legitimate interest in postal marketing). In all other cases, we will delete your personal data with the exception of such data that we are obliged to retain for the fulfilment of legal obligations (e.g. as a result of fiscal and commercial retention periods, we are obliged to retain documents such as contracts and invoices for a specific period of time).
4. Usage of cookies
In the context of our online service, cookies and tracking mechanisms may be used. Cookies are small text files that may be stored on your device when visiting our online service. Tracking is possible using different technologies. In particular, we process information using pixel technology and/or during log file analysis.
4.1 · Categories
We distinguish between cookies that are mandatorily required for the technical functions of the online service and such cookies and tracking mechanisms that are not mandatorily required for the technical function of the online service.
It is generally possible to use the online service without any cookies that serve non-technical purposes.
4.1.1 · Technically required cookies
By technically required cookies we mean cookies without which the technical provision of the online service cannot be ensured. These include e.g. cookies that store data to ensure smooth reproduction of video or audio footage.
Such cookies will be deleted when you leave the website.
4.1.2 · Cookies and tracking mechanisms that are technically not required
We only use such cookies and tracking mechanisms if you have given us your prior consent in each case. With the exception of the cookie that saves the current status of your privacy settings (selection cookie). This cookie is set based on legitimate interest.
We distinguish between two sub-categories with regard to these cookies and tracking mechanisms:
4.2. Comfort cookies
These cookies facilitate operation and thus allow you to browse our online service more comfortably; e.g. your language settings may be included in these cookies.
4.3· Marketing cookies and tracking mechanisms
By using marketing cookies and tracking mechanisms we are able to provide you with a better user experience and individual offers.
By using statistical tools, we measure e.g. the number of your page views.
4.3.1. Google Analytics
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in conjunction with Google Ads
4.3.2. Google Tag Manager
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Administration of website tags via a user interface, integration of program codes on our websites
4.3.3 Google Ads
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Placement of ads, remarketing, conversion tracking
4.3.4. New Relic Browser
Provider: New Relic, Inc., 188 Spear Street #1200, San Francisco, CA 94105, USA
Function: For the purpose of tracking user experience and troubleshooting customer issues or complaints, the transfer of your personal data to the above controller is required.
4.4. Management of cookies and tracking mechanisms
You can manage your cookie and tracking mechanism settings in the browser and/or our privacy settings.
Note: The settings you have made refer only to the browser used in each case.
4.4.1 · Deactivation of all cookies
If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.
4.4.2 · Management of your settings with regard to cookies and tracking mechanisms not required technically
When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any marketing cookies or tracking mechanisms, respectively.
In our privacy settings, you may withdraw the consent with effect for the future or grant your consent at a later point in time.
5.1 · Google Maps
This page uses the map service Google Maps via an API. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
For the use of the functions of Google Maps it is necessary to store your IP address. This information is usually transmitted to a server of Google LLC in the USA and saved there. The provider of this page does not have any influence on this transmission of data.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy retrievability of the places listed by us on the website. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR.
5.2 · Google reCAPTCHA
In certain cases we use the reCAPTCHA service of the company Google LLC to ensure appropriate data security for the use of contact forms. This serves above all for the differentiation of whether the input has been made by a natural person or fraudulently by machine or automated processing. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR. The service includes the sending of the IP address and if necessary other data required by Google for the reCAPTCHA service to Google. The deviating data protection regulations of Google LLC are applicable for this purpose.
5.3 · Google web fonts
This site uses so-called web fonts of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
For this purpose, the browser you are using has to connect to the servers of Google. This informs Google that our website was accessed via your IP address. The use of Google web fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR.
Your computer will use a standard font if your browser does not support web fonts.
6. Content Delivery Network of Akamai
In order to optimize the loading times of this website, we use a so-called "Content Delivery Network" (CDN), offered by Akamai Technologies, Inc., 150 Broadway, Cambridge, MA 02142, USA. This represents a predominant legitimate interest within the meaning of article 6 section 1 lit. f GDPR.
Akamai Technologies, Inc. is certified under the Privacy Shield agreement, providing a guarantee to comply with the European data protection law.
The deviating data protection regulations of Akamai Technologies, Inc. are applicable for this purpose.
Within the scope of our Online Offers you can sign up for newsletters. We provide the so-called double opt-in option which means that we will only send you a newsletter via email, mobile messenger (such as, e.g. WhatsApp), SMS or push notification after you have explicitly confirmed the activation of the newsletter service to us by clicking on the link in a notification. In case you wish to no longer receive newsletters, you can terminate the subscription at any time by withdrawing your consent. You can withdraw your consent to email newsletters by clicking on the link which is sent in the respective newsletter mail, or in the administrative settings of the online offer. Alternatively, please contact us via the contact details provided in the Contact section.
This online offer uses the video platform YouTube, which is provided by YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA (“YouTube”). YouTube is a platform which allows the playback of audio and video files.
If you access a corresponding page of our offer, the embedded YouTube player will establish a connection to YouTube so that the video or audio file can be transmitted and played. In the process, data are also transmitted to YouTube as the responsible body. We are not responsible for the processing of this data by YouTube.
9. External links
Our Online Offers can contain links to the websites of third parties − to providers who are not affiliated with us. After you click the link, we no longer have any influence on the collection, processing and utilization of any personal data that is transferred to third parties after clicking the link (for example, the IP address or the URL of the site on which the link is located), as our control of the conduct of third parties is then naturally withdrawn. We assume no responsibility for the processing of this kind of personal data by third parties.
Our staff and our delegated service provider companies are obliged to maintain confidentiality and to adhere to the applicable data protection laws.
We take all necessary technical and organizational measures in order to ensure an appropriate standard of protection and to protect your data that is administered by us especially from the risks of unintentional or unlawful destruction, manipulation, loss, alteration or unauthorized disclosure or unauthorized access. Our security measures are continually improved according to the technological development.
11. Your rights
Please use the information contained in section “Contact” (see no. 14). to assert your rights. Please ensure that an unambiguous identification of your person is possible for us.
11.1 · Right to information and disclosure:
You have the right to obtain information from us concerning the processing of your data. For this purpose, you can enforce a right to information in relation to the personal information that we process from you.
11.2 · Right of rectification and deletion:
You can demand from us the rectification of incorrect data and – insofar as the legal prerequisites are fulfilled – the completion or deletion of your data.
This does not apply to data which is necessary for invoicing or accounting purposes or are subject to the statutory retention obligations. Insofar as the access to such data is not required, the processing thereof will be restricted (see below).
11.3 · Restriction of processing:
You can demand from us the restriction of the processing of your data insofar as the legal requirements are fulfilled.
11.4 · Data portability:
You will continue to have the right to obtain data that you have provided to us transmitted in a structured, conventional and machine-readable form or as far as this is technically feasible, to request that the data are transmitted to a third party.
11.5 · Right of objection
11.5.1 · Case-related right of objection
Insofar as we undertake processing of data on the basis of a legitimate interest, as represented in this data protection policy, you have the right to file an objection to this processing, at any time, for reasons resulting from your special situation.
We will then discontinue the processing of your data, unless we can prove, in accordance with the statutory regulations, mandatory reasons worthy of protection for further processing, which outweigh your interests, rights and liberties, or if the further processing serves the assertion, exercising or defending of legal claims.
11.5.2 · Objection against the processing of data for direct marketing purposes
Furthermore, you can file an objection to the processing of your personal data for commercial purposes at any time (“objection to advertising”). Please take into consideration the fact that there could be an overlap between your objection and the utilization of your data in the scope of an ongoing campaign.
11.6 · Rights of revocation
If you have given us your consent to the processing of your data, you can revoke this with future effect at any time. This also applies to the revocation of declarations of consent, granted to us prior to the validity of the GDPR, therefore prior to 25. May 2018. The legality of the processing of your data shall remain unaffected unless revoked.
11.7 · Right to appeal to the supervisory authority
If you have any concerns regarding our processing of your personal data, or are not satisfied with our handling of any request by you in relation to your rights, you also have the right to make a complaint to the Information Commissioner's Office. Their contact information is:
First Contact Team
Information Commissioner's Office
This online offer is not directed at children under an age of 16 years.
13. Change of the data protection policy
We reserve the right to make modifications to our security and data protection measures, insofar as this is necessary due to the technical development. In these cases, we will also adapt our data protection policy accordingly. Therefore, please note the currently valid version of our data protection policy.
Data Security Officer, UK and Ireland
Please address any questions, comments and requests regarding our data processing practices to us in this way in the first instance.
Please remember to include your name, address and postcode along with any correspondence reference you may have.
Date of last revision: 19.03.2021